I got twittered earlier by @Mediaflash re. a new service from mediaexpress.ie. This was the tweet:
Reach any journalist with your media release for as little as €75. for 50% off use Twitter as disc code
Essentially, this is a company which has an enormous database of journalists. You go to them to issue your press release and snaps because they claim to have the most up to date information on media available in the whole of Ireland.
Their website is great. As you’d expect with all sites supplying services, it has a ‘why us’ bit to explain who they are etc. The company lists seven positives, including:
- Highly accurate: Our media lists are refreshed daily with updates by our research staff. If you are sending a media release yourself you need to ring around to make sure your media lists are up-to-date. With Mediaexpress.ie you just select the lists you want, knowing that they have all been verified and updated by our staff, saving you hours of work.
Fair enough. The website also includes a ‘sites we like’ tab – it contains web listings of social media they recommend. There were 17 sites listed, which included the following:
- http://www.mickfealty.com/ – it hasn’t been updated in 3 ½ years.
- http://www.sarahcarey.ie/ – it hasn’t been updated since last year.
- http://www.redmum.blogspot.com/ – this site is dead. Red Mum moved 2 months ago.
- http://www.sineadgleeson.com/blog/ – it hasn’t been updated for over a year.
- http://web.mac.com/kevinrafter/blog – page not found.
- http://joescanlon.net – is up to date, but I suspect that connection began when Joe pointed out a mistake on the mediaexpress website and got a free press release. (Which is a curious to have linking from your company site, isn’t it?)
In addition to telling us that the company doesn’t read the sites it claims to like, what else does this list tell me about mediaexpress’s listings service?
It’s really disappointing because that list of random websites doesn’t need to be there. I suspect the list is there to demonstrate appreciation of social media, but it in fact demonstrates the opposite. Newly launched sites contain gremlins, but for a service trading on up-to-the-minute media knowledge this one is a beauty.
PS. I’m not here to hammer what may very well be a good service, I just couldn’t ignore the critical paradox that website presented me with.
Jack from Media Contact (parent company of mediaexpress) has got in touch, and this gremlin has now been unceremoniously dispatched – their links listing is now up to date. It looks as though that wonky list had been on the parent company site and it had simply been reproduced on the mediaexpress site. To be fair to the company, they couldn’t have moved faster to sort this out. Thanks for getting in touch Jack, and best of luck with the new service!
PPS. Joe Scanlon clarifies a minor point in the comments bit…