‘Guy in boxer shorts’ behind @BPGlobalPR offers BP some PR tips…

15 06 2010
See Leroy’s open letter at networkedblogs.com

Leroy reckons PR and social media strategy are all moonshine in the absence of an ethical business model. He says PR people shouldn’t be keeping the press at bay, they should be opening up access and involving the maximum number of people in fixing the problem.

Mmmmm…. wonder if he might be on to something here?

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